Question Marks –
Low Market Share & High Market Growth
The opportunities are uncertain and need thorough consideration as to whether further investment is the right way forward.
Stars –
High Market Share & High Market Growth
Well established business and there are great amounts of opportunities
Dogs –
Low Market Share & Low Market Growth
Current existence in the market is weak and it proves to be difficult to obtain profits
Cash Cows –
High Market Share & Low Market Growth
The business is established but the market doesn’t show any growth and therefore provides limited opportunities.